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Reebok sued for $25 million over false ads for ReeTone

18 Oct

The Federal Trade Commission won a civil suit against Reebok because its ReeTone shoes were proven ineffective.

It all began with advertisements for ReeTone that promised a 28 per cent increase in toning effectiveness.

Then, studies proved the commercials wrong. The ReeTone shoes didn’t provide any extra boost to a workout. 

But Reebok maintains that customer feedback has been mostly positive to its ReeTone shoes.

Reebok/reetone shoes, Chandigarh Complaints, Reviews – reetones of my shoes are damaged

Reebok/reetone shoes, Chandigarh Complaints, Reviews: reetones of my shoes are damaged

With news of the lawsuit, people turned to injury lawyers to be compensated. However the $25 million won is meant to refund all of the ReeTone shoes purchased.

Toning Shoes Injury Lawyers | Skechers Shape-ups, MBT Toning Shoes & Reebok Toning Shoes | Product Liability Attorneys

In recent years, toning shoes have exploded onto the marketplace. Toning shoes are purported to provide an exceptional workout when they are worn while engaging in everyday activities. This type of shoes is advertised as a way to be able to work out without going to a gym or engaging in any especially active behavior.

Public reaction to the lawsuit mostly blames the consumer for buying the shoes, not Reebok.

Reebok must be bum-med @ having to pay a £25mil settlement #Reetone Did consumers really think they would just transform into Kelly Brook?
JamieIvory
October 14, 2011
Reebok’s $25 million settlement with the FTC teaches us a good lesson. It’s buyer beware when it comes to fitness gear. Here’s 5 ways to tell when you should leave it on the shelf.
Måns Rinne
October 10, 2011

Are SKECHERS Shape-ups next up at the docket?

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